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If Your Website Sucks – So Does Your Brand

website design london

I cannot count how many times have had to explain to businesses that their website is an extension of their brand. In this internet age, a company without a website can easily be passed off as โ€œnon-existentโ€, thinking things cannot even get worse , a company with a poor website can easily be termed โ€œnot-seriousโ€.

This is something big brands are aware of and that is why they invest so much in their online presence. Althoughย  I said; โ€œinvest so muchโ€, websites can be a cost effective way of creating a distinctive brand for yourself as an entrepreneur or a small business owner. Getting a kick ass website in this day and age isnโ€™t as hard or expensive as it used to be but it is important to understand that in the website design world these days โ€“ what you pay for is what you get! So, stop looking for the cheapest options or designers in third world countries. Instead, think like a strategic hustler / entrepreneur, try get someone who you can create a strategic relationship with to get a modern and clean website at an affordable price where you both are happy. ( Also, please DO NOT be tempted to design your website yourself if you are not a seasoned designer ) .

I remember the time I worked with a startup business in London who makes close to ยฃ1,000,000 in revenue every year. They had a website which they had someone design when they started the company about 4-5years ago. The website was poor. They started to get complains and started to loose e-trust ( when potential clients begin to mis-trust your business based on their view and perception of your online presence) , their clients complaints was nothing far from โ€œYou claim to be a top London firm in X industry, how can you expect me to spend X amount of pounds with you if you cannot spend a couple pounds on a clean websiteโ€œ. Not trying to be funny but their website looked like a kidโ€™s first HTML project. ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  ย  A simple switch In employing my service to re-design and revamp their online presence made them look bigger than they are, feel proud to send potential clients to their website and increase the userโ€™s experience of their website. In simple terms, their website became on par with their brand.

With a website, an hustler can look like a small business , a small business can look medium and a medium business can look BIG! Its called โ€œe-Brandingโ€ ( i literally just formulated that word ๐Ÿ™‚ ). With that been said, no matter what your hustle is, if you are trying to make it bigger than it is now, get yourself a clean website. It doesnโ€™t have to be too fancy, it should be modern, clean, easy to navigate, easy to contact you and the most importantly โ€“ mobile friendly.

This very little and cost effective gesture of getting your website right will strengthen your brandโ€™s online presence.

Tags : company websiteimportance of websiteonline branding
Daniel Damilola Nejo

The author Daniel Damilola Nejo

Daniel Damilola Nejo is a Nigerian born, London based Creative Designer and Content Creator with love for the hustle and community. He has a Masters in Business Information Systems Management and is Endorsed by the UK Government as a "World Leading Exceptional Talent in Digital Technology" . He is a true hustler and a forward thinking individual who uses his knowledge and skill to add value to lives around the world. He works with startups, businesses and individuals around the world as a digital designer and brand developer. Founder of some Digital startups and brands.
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