Welcome to the fourth episode of Running Profitable Facebook Ads (Episode 4 “Facebook Marketing Objectives”). In this episode, I talk about and explain the Facebook marketing objectives available when about to run a Facebook ad! Facebook has a lot of intelligence and data about its users who are on and off Facebook, they know which people are more likely to click on a link compared to those who are more likely to engage with a post by sharing, like or commenting and they sure know those who are more likely to buy a product or service. Therefore, understanding what each objective means and which to use for your ad is crucial! Enjoy the video!