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CRM

Business StrategiesEconomy

Customer Life Cycle Questions and Your Sauce. Yes Sauce!

Ouch! Been a while I wrote a blogpost. I was busy rounding up and putting final touches to my MSc dissertation – That thing almost took my life! But am back, stronger, wiser and of course more handsome! 🙂 Okay! back to business. As a business owner, it is quite important and interesting to understand and know what your customers are thinking about or their behaviour when in the process of buying your product or service. This in other words is called Customer Life Cycle. 

Customer life cycle describes the customer journey and progression of steps a customer (your customer) goes through when contemplating, purchasing, making use of, and maintaining loyalty to a product or service (preferably yours).

There are 4 stages in the customer life cycle and at each stage, the customer asks different questions. Smart business owners have the answers to those questions in their product offering and below I provide THE SAUCE for each stage and questions posed by your customers. (more…)

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Business Strategies

What The Heck Is Customer Relationship Management?

One of the things successful businesses and brands do correctly is having a Customer-Centric business structure. I really love how Superoffice.com described Customer Centricity, they said “Customer Centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that’s based on putting your customer first, and at the core of your business.”

Customer centricity is not just about offering great customer service, it means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process.

Understanding that the way to win for your business is being customer-centric is one thing and being able to manage your customer insights is another thing…Hence the need to understand what Customer Relationship Management ( CRM ) means and what it is all about. (more…)

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Business Strategies

Plan To Run A Business? CRM is a must!

CRM is one of the buzz words that has been going around for a while now, as an entrepreneur and hustler it is important that you are in the know of what it means because smart businesses and big brands are taking advantage of it to scale higher. In its true meaning, CRM stands for Customer Relationship Management. Alot of people always mistake CRM for a software or even worst an excel spreadsheet. I hear statements like “We need a new CRM!” (more…)

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