The more I shoot video blogs, the more my true wittiness unveils. In this new exciting and kind of naughty video shot somewhere in Liverpool Street in London on a cold afternoon, I talk about a topic have always wanted to talk about – CUSTOMER CENTRICITY. While I was thinking of how to structure the content of this new vlog, the concept of how men love to Hit It & Quit It just kept coming through my head. And behold, I found the correlation between the behaviour of men and how businesses most times behave and I decided to go infront of the camera to talk about it.
Although the video can be seen below but I feel the need to put in perspective and in writing what Customer Centricity means.
Customer Centricity is a way of doing business in a way that provides good customer experience before and after the sale in order to drive repeat business, increase customer profitability and loyalty.
It definitely goes beyond just good customer service, customer centric businesses provide amazing customer experience from the AWARENESS stage through the purchasing stage and finally to the post-purchase stage. They don’t Hit It & Quit It!
Kindly watch the video below to get the full gist and at the end of it, you will learn two strategies on how to become a more customer centric business.
I would love your thoughts on the content of the video? What do you think about it and is there anything you would love to add or subtract from it.