When it comes to creating landing pages, the market leaders and tools people like to make use of are ClickFunnels and Leadpages. Most people then ask, can you create landing pages and sales funnels with WordPress? People want to know what the best landing page builder for WordPress is.
ClickFunnels charges $97 /month or $297 /month while Leadpages price ranges from $25, $48 and $199 / month depending on which plan you go for. These prices may be un-reasonable for a small business owner or entrepreneur who just wants to create a landing page or sales funnel in order to either get some leads, introduce something or make some sales, this is where the WordPress landing page builder comes into play because there is no continuous monthly fee and its just “pay once” and its yours for life.
I have a blogpost called How To Create Landing Pages and Sales Funnels In WordPress Easily, where I talked about creating landing pages with WordPress and tools / plugins that can get the job done but in this post, I will be talking about the best of the best WordPress landing page builder than can rival the features and benefits provided by the likes of ClickFunnels and Leadpages.
The plugin is called WP Profit Builder but before I go into the tool or plugin, let us talk about some of the features required by anyone who wants to create a landing page. (These features are present in the WordPress plugin and also present in ClickFunnels and Leadpages)
What Should A Landing Page / Sales Funnel Tool Have?
#1. Landing Page Templates.
No one should be creating a landing page from scratch! Its tiring and actually not profitable because there are some elements that MUST be present in a landing page and in certain locations of the page in order to bring about increased conversions that the average person does not know about. So, templates designed by marketing experts plays an important role.
Services like ClickFunnels and Leadpages brag about offering 100s of landing page templates to pick from regardless of the business you are in or the product you are trying to use the landing page to push and this acts like an incentive but if you look deep into it, most of the very good landing page templates are not actually free.
Some ClickFunnels Landing Page Templates.
Some LeadPages Landing Page Templates.
WP Profit Builder Landing Page Templates.
#2. Sales Funnel Creation.
Another thing that makes people opt-in for ClickFunnels or Leadpages is because they also provide a “sales funnel” feature. A funnel by the way is the set of steps a visitor on your website needs to go through before they can reach the conversion. (Conversion is when someone takes an action you want them to take; this can be to buy a product / service or sign up for something).
Some people might want to create a funnel as well that is attached to their landing page. For example, if someone clicks on a call to action button, they should be directed to another up-sell page or maybe sent to a page to take another action before finally converting.
You can do this with WP Profit Builder as well, in just a few clicks you can assign pages to a funnel and monitor in real-time the success of your funnel and dramatically increase revenues for every single lead that comes into your website.
#3. Email Opt-in.
What’s a landing page without an email opt-in functionality? Whether you are trying to sell a service or a product, you most likely need to collect email addresses from your prospects. Also, you would need to have some type of auto-responder service attached/connected to your landing page, so that when there is an opt-in, a follow up email is sent to the prospect.
It is also very good and advisable to have the email opt-in as a pop up, rather than directing people to a different page, you can achieve this easily with ClickFunnels and Leadpages and also with WP Profit Builder.
You will also be able to connect all major email marketing softwares with just one click.
#4. A/B or Split Testing.
As a marketer or someone who wants to create landing pages, I want to believe that you already know the importance and value of A/B testing. A/B or Split testing allows you to test 2 pages against each other to see which page converts better and then use that page as the main page you send people to. (Ideally, each page will have something that stands out from each other).
I still think WP Profit Builder needs to work on this feature because it is not very clear, I believe it needs to have its own section within the plugin and be improved upon. Besides that, It does what it says it will do and is a very good feature for such a low price.
#5. Shopping Cart.
Most WordPress landing page builders do not offer this feature and this is why most people count WordPress out when it comes to creating landing pages or sales funnels.
The cheapest pricing for Leadpages for example doesn’t allow you to sell services and accept payments, you would have to get the $48/ month account in order to accept payment or sell products on your landing page.
Surprisingly, WP Profit Builder allows you to sell products and services just how Leadpages and ClickFunnels does. In my post How To Create Landing Pages and Sales Funnels In WordPress Easily, I made a review of and compared the top WordPress landing page builders and only WP Profit Builder has this functionality that allows you to setup products or services and create that one page checkout interface / flow that ClickFunnels and Leadpages are known for.
I absolutely love and admire this functionality. I use it for all my sales funnels.
Features to expect from WP Profit Builder.
Profit Builder Main Features:
- 130+ landing page templates.
- Mobile responsive pages and funnels
- Easy Drag & Drop Builder
- Mobile responsive; your pages automatically look fantastic on every device and ensure that your visitors have the best experience possible.
- Works with your existing WordPress theme without issues.
- Integrates seamlessly with major email marketing services, webinar services.
- Profit Builder’s SmartCart; allows you to sell physical and digital products with easy! Most platforms charge over $100/ month for this.
- Built in A/B Split-Test & Optimization
- WYSIWYG “What you see is what you get” style editor makes customization easy.
- Full width layouts – no matter which theme you use.
- Create custom page layouts within the confines of your theme, or start from a completely blank page.
- Customize almost every aspect of your landing pages.
- Undo and redo functionality.
- Designed with speed in mind.
- Plenty of conversion focused elements to add to your landing pages.
- Supports external shortcodes within the editor.
- Edit both pages and posts.
- Editor loads fast which makes customization straight forward.
- AND MORE!
I have nothing against ClickFunnels or LeadPages, I believe they are both great tools and softwares but if you are on the look out for a cheaper alternative or lets say a WordPress alternative to ClickFunnels and Leadpages where you don’t have to pay monthly fees and still get the same functionalities, then WP Profit Builder is your best choice, nothing comes close.
WP Profit Builder currently powers 443,552 Businesses, Sites, Funnels & Pages and Growing according to them and it has amazing reviews from top marketers and entrepreneurs.
In terms of pricing, its a one off price so you can be saved from all the monthly payment fiasco that comes with other services. The cheapest plan is $67 and the plan after that is $97 while the most popular package is $147.
I totally recommend the PRO package if you want to sell products and services using the Smart Cart feature I talked about earlier because this is the only plan that comes with with the Smart Cart and Funnel builder functionalities.
If you do not intend to sell anything using the SmartCart feature and would rather use WooComemerce attached to your WordPress website, then you can opt-in for the Basic or Standard packages. Whichever you choose to go for, it is still a huge saving compared to the monthly prices you would have paid or keep paying for ClickFunnels and Leadpages.
Ready to get WP Profit Builder? Follow this link.