Digital Marketing

Running Profitable Facebook Ads (Episode 5 “Targeting”)

When it comes to running profitable Facebook ads, targeting plays a very important role. If you have a good product or service but the targeting sucks, it is very likely that you will not make sales or get a good Return On Investment.

Even though people on Facebook and other social media platforms are there to socialize, companies are making Billions from sales off social media through detailed and correct targeting. In this new video on how to run profitable Facebook ads, I go in depth into targeting and show you samples of targeting done right and ofcourse targeting done wrong!


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Shotgun vs Sniper Marketing Approach (Which One Is Right For Your Business?)

shotgun vs sniper riffle marketing

Shotgun marketing approach is dead or at least dying a slow and painful death.

In this article, you will learn and understand the right way to target and gain customers using Interactive Marketing a.k.a Sniper Approach Marketing, which is the new and most effective way to market your products and services to increase sales and get customers who are interested in your offerings.

For the past year, my love for marketing has grown tremendously, from enrolling on courses to getting a Masters in Business Information Systems Management to reading academic journals on the Psychology of selling, it is safe to say marketing and the art of  putting the right product in front of the right audience at the right time is my new found love.

Before we go into this article in more depth, let’s address the elephant in the room, what is Shotgun and Sniper Marketing Approach ? (more…)

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Running Profitable Facebook Ads (Episode 4 “Facebook Marketing Objectives)

Welcome to the fourth episode of Running Profitable Facebook Ads (Episode 4 “Facebook Marketing Objectives”). In this episode, I talk about and explain the Facebook marketing objectives available when about to run a Facebook ad! Facebook has a lot of intelligence and data about its users who are on and off Facebook, they know which people are more likely to click on a link compared to those who are more likely to engage with a post by sharing, like or commenting and they sure know those who are more likely to buy a product or service. Therefore, understanding what each objective means and which to use for your ad is crucial! Enjoy the video!

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Running Profitable Facebook Ads (Ep: 1 “Buyer Intent”)

When it comes to running ads on Facebook, Instagram or any other social media platform. Its very important to understand the “Intent” of the users on that platform. In this video, I break down the psychology of people on social media compared to people searching on google to give you the understanding of the difference between both and how to use this knowledge to run better ads and make better ad creatives. (more…)

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