Websites play a very important role in today’s business world, it can be said that a business that doesn’t have a website can be deemed as “non existent” and one with a poor user experience and interface will be deemed as “not serious”. So, websites are quite an asset for a modern day business. Now when it comes to your website, extra attention should be paid to every detail in order to ensure that it performs well to serve its purpose.
Here are five important rules of thumb to observe to make sure your website performs well.
(1) DO NOT make use of Splash Pages
Splash pages are the first pages you see when you arrive on a website. They normally have a very beautiful images with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Since most splash pages don’t add any value to the user experience and slows down website speed, Google and other search engines began penalizing websites that hosted these pages years ago. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
That being said, Splash pages can be useful in some cases such as: to promote a new offer, show a disclaimer, or a warning depending on the industry or niche your business operates in. A good example can be see below used by Forbes.com to show though provoking quotes before entering their website.
(2) DO NOT Make Use of Excessive Banner Advertisements.
Even the least internet savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate populating your website with numerous ads that are a distraction to the user. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors make the decision to click or buy instead of being pushed to buy or click an ad.
(3) HAVE a Simple and Clear Navigation.
User experience is key. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it without having to solve a puzzle. Try to stay away from complicated Flash based menus or multi-tiered drop-down menus. If your visitors don’t know how to navigate, they will leave your website.
(4) HAVE a Clear Indication of Where The User Is.
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment and how they can navigate to a different part if need be. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
(5) AVOID Using Autoplays On Your Website.
Autoplays are not fun, you always want to give your visitors power of choice, that way the user experience is superb! If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audios or videos, make sure they have some control over it — pause, stop, play, volume or muting controls would work fine.